A digital marketer is responsible for using many different digital channels that can help generate leads and also improve bran awareness. Some of these digital channels are company websites, social media, search engine rankings as well as email marketing. A digital marketer must have many different skills including expertise in video, SEO and SEM, content marketing, data and analytics, design thinking and tech knowledge. Finally, some positions that a digital marketer can be are an SEO manager, a content marketing specialist or a social media manager.
Key Takeaways:
- There are many different digital channels such as company websites, social media, email marketing and search engine rankings.
- A digital marketer will use analytics to find the weaknesses of a companies website/online profile and help turn them into positives.
- A digital marketer needs to have expertise in video, SEO and SEM, content marketing as well as data and analytics.
“Beyond this, the digital marketer must also use measurable analytics to identify weaknesses and find ways to improve performance across these channels. In this role, you can be responsible for all aspects of a company’s digital strategy or just focus on one.”
Read more: https://digitalmarketinginstitute.com/blog/what-does-a-digital-marketer-do
