back to top
Wednesday, May 29, 2024
HomeSummary7 reasons your brand should use short form video content — The...

7 reasons your brand should use short form video content — The Attention Agency

Short form video content, typically 30 seconds or less, has become a dominant force in social media engagement, with platforms like TikTok and Instagram Reels spearheading the trend. This type of content is crucial for brands to stay competitive as it caters to the decreasing attention spans of audiences, especially since users are more likely to engage with quick and visually appealing videos.

Statistics reveal that a significant portion of millennials consume short form videos daily, with the average UK TikTok user spending 66 minutes on the platform each day. For marketers, video has proven to be the most effective content type for boosting visibility and engagement, with a higher likelihood of click-throughs and overall reach compared to other formats. Explainer videos, in particular, have demonstrated high conversion rates, with many consumers making purchases after watching.

Moreover, videos add a personal touch to brand communication, fostering trust and authenticity through real people’s testimonials and behind-the-scenes glimpses. Beyond social media, video content also enhances a website’s search engine optimization (SEO), with targeted videos contributing to improved Google rankings.

Finally, the impact of short form videos on sales is tangible, with 80% of marketers reporting increased sales after incorporating video into their strategies. Brands are encouraged to repurpose existing videos into shorter clips for social media and to take advantage of paid promotions on these platforms to maximize reach and engagement.

Key Takeaways:

  • Short form video content is increasingly essential for engaging customers due to shrinking attention spans and the popularity of platforms like TikTok and Instagram Reels.
  • A significant portion of millennials consume short form video daily, making it a critical medium for reaching and engaging this audience online.
  • Incorporating short form videos into marketing strategies can significantly boost conversions and sales, as evidenced by research showing higher purchase rates following video engagement.

“If you’re not using it, you’re likely losing customers in the digital space to your competitors that are — it’s that simple.”

More details: https://www.attentionagency.co.nz/blog/7-reasons-why-short-form-video

Keep exploring...

8 Amazing Sales Funnel Examples That Boost Conversions | AdRoll Blog

There are many different examples in the past where a sales funnel has helped boost conversions. There are many steps in a...

How To Use Reciprocity In Marketing (+10 Killer Examples)

The reciprocity principle has been around for millions of years and can be implemented into marketing. By offering something to potential customers first, you...

Related Articles

13 Marketing Trends and Strategies for 2024 – Asana

Marketing is in a constant state of flux, and 2024 is shaping up to...

The Top 5 Marketing Challenges Expected Globally in 2024, And How to Overcome Them [Data + Expert Tips]

The year 2023 witnessed significant advancements in AI, altering the...

2024 Digital Marketing Trends shaping the Future of Marketing | Smart Insights

Digital marketing is rapidly evolving, with new technologies like Open...

How Generative AI Tames Marketing Complexity | GrowthLoop Blog

Marketing is becoming increasingly complex with the rise of numerous digital channels and the...

6 Video Marketing Trends for 2024 You Can’t Miss! – ODV

Video marketing remains a key strategy...

5 Ways AI Is Revolutionizing Digital Marketing

Artificial intelligence (AI) is revolutionizing the marketing industry by offering...

How to Use AI in Digital Marketing: The Ultimate Guide 2023

In the digital marketing landscape, Artificial Intelligence (AI) has become...

Best Examples of AI in Marketing

The integration of artificial intelligence (AI) into daily life has...