Do Androids Dream Of Electric Sheep?
That was the title of a book by Philip K. Dick I read decades ago. I’ve got no recollection what it’s about but I’ve always remembered the title.
Today I was thinking about the marketing automation I am helping people with, and I realised that I’ve been largely talking about building “androids” or “robots” – entirely mechanical things.
When what we often need instead… is a cyborg. Part machine, part human.
Because sometimes we can’t avoid the human touch.
Maybe you can if you’re selling something entirely digital.
But if you’re having any person-to-person connection at all in your sales process, you can’t just leave it to the machines.
Well not yet, anyway, but do be aware that realistic-sounding voice-based AI appointment setters are already here!
I build automations for the real world. So if there’s a step that requires human intervention, the role of the automation is to make it easy for that human to do the job.
Such as
– Notifying you when you have a contact you need to call.
– Maybe sending you an email or message with all the relevant information for an upcoming call.
– Following up with you to check you’ve made a connection.
– Making it easy to move that person into another automation such as putting them on a nurture list.
– Even give you ideas and prompts on what to say based on any earlier conversations.
– If you’ve had an online meeting, transcribing the call and putting that against their record in your CRM for future use.
All of these automated machine-human interactions just make it easier to do your job,
get more done,
save time,
and make more money.