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Wednesday, May 29, 2024
HomeSummaryTips on Marketing Dry Cleaners

Tips on Marketing Dry Cleaners

Starting a cleaning business requires careful consideration, especially deciding whether to start independently or open a franchise. While starting independently is less expensive, franchises often provide a ready-made marketing plan. Regardless of the approach, the business owner will need certain licenses, supplies, equipment, and a clientele.

Opening a cleaning business requires a DBA (Doing Business As) and vendor’s license, which can be obtained from the local county clerk or administration office. It’s recommended to come up with a catchy name for the business before applying for the DBA. The vendor’s license obliges the business owner to collect sales tax from customers.

Choosing the type of premises to clean, such as residences or businesses, influences the type and quantity of cleaning supplies needed. Common cleaning agents include floor, mirror, and window cleaners. Typical supplies range from trash bags, spray bottles, mops, and toilet brushes to paper towels and squeegees. The exact quantity required will become clearer with experience.

Larger equipment such as vacuum cleaners and carpet cleaners are also necessary. The cost of carpet cleaning services is usually determined per square foot. Marketing is crucial for any business, particularly for a cleaning service that might operate from home. Strategies can include distributing flyers, placing newspaper ads, asking for referrals, and offering discounts for referrals. Building a website and using social media can also help promote the business.

Key Takeaways:

  • Starting a cleaning business involves deciding between an independent venture or a franchise, with the latter offering a pre-established marketing plan but at a higher cost.
  • Essential requirements for launching a cleaning business include obtaining a Doing Business As (DBA) and vendor’s license, procuring cleaning supplies and equipment, and determining the target market (residential or commercial).
  • Promotion strategies for a cleaning business can include distributing flyers, advertising in local newspapers, leveraging referrals, and using online platforms such as a website and social media.

“An individual’s key consideration in starting a cleaning business is deciding whether to start independently or to open a franchise. It is much less expensive to start a cleaning business on your own. However, most franchise companies already have a marketing plan in place to help get you off to a quicker start.”

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