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Tuesday, May 28, 2024
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The Strange Thing That Happens In Your Brain When You Hear a Good Story — And How to Use It to Your Advantage

When we hear a story, our brains are programmed to pull us fully into it. This is why when reading a book or seeing a movie, we often lose awareness of our surroundings. It is a survival mechanism to help us remember things better. Neural activity increases when we hear a story. Our brains “light up.” A study conducted a few years ago showed the neurochemical oxytocin – which signals that we should care about someone else – was released in the brains of those watching a James Bond film. Stories create empathy, and they help us remember and care.

Key Takeaways:

  • When you read a story, your brain is programmed to pull you completely into it.
  • Neural activity in our brains increases when we hear a story, and the chances of remembering it improve.
  • One study found levels of oxytocin – a neurochemical related to caring about others – went up while watching a movie.

“Under Coffin’s watchful eye, the helmsman brought the ship as close as possible to the derelict craft.”

Read more: https://blog.hubspot.com/marketing/the-strange-thing-that-happens-in-you-brain-when-you-hear-a-good-story-and-how-to-use-it-to-your-advantage

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