There are many different content ideas that you can add to your editorial calendar. For example, lists are a great way to implement content marketing because humans love lists. You also can offer a hot to piece of content that teaches users how to do something in a step by step process. This is similar to question and answer content posts that help take questions that are commonly asked and answer them. Finally, you could do an interview via podcast for to gather insight for the industry.
Key Takeaways:
- How-to content is useful to audiences, providing help rather than hype.
- Case studies and testimonials both explain how customers’ problems have been solved, with the latter using the customers’ own words.
- Polls and surveys are ways to learn about an audience, while quizzes and games are great for engagement.
“In fact, some of the most popular content on the Convince & Convert blog is in the form of lists.”
Read more: https://www.convinceandconvert.com/content-marketing/content-ideas/