The reciprocity principle has been around for millions of years and can be implemented into marketing. By offering something to potential customers first, you make it difficult for them to pass up the free thing and also feel obligated to return the favor. You also can make customers feel special by sending them a personalized note or giving them a free reward. This extra attention will show that you care about them as people. Finally, help customers outside of your store to again show how much you care about them as people first.
Key Takeaways:
- Make sure that you offer something first as this might be enough to convert someone who is just passing by to a paying customer.
- Make your customers feel special by sending them a note or by letting them pick out a free reward. This gives them extra attention.
- Help the customer outside of your store as this type of good deed will stick with them and influence their future behavior.
“The Rule of Reciprocity is an example of one way marketers tap into the psychology of human beings to manipulate them into buying certain products or services.”
Read more: https://www.referralcandy.com/blog/reciprocity-marketing-examples/
