Google provides many helpful tools to marketers, to the point where choices may be overwhelming. Tools dealing with analytics are commonly used, but many marketers do not use it properly and to their full potential. What is even more troubling, the abundance of data available make some professional lose the ability to distinguish between the strategy, content and channels. This, inevitably, leads to wrong implementation of strategy, selection of activities that are not appropriate for the business, ultimately hurting the profit.
Key Takeaways:
- In November of 2005 the Google Analytics platform was launched. It was a landmark event. Yet one that many claim created confusion in high tech marketing.
- Due to the Google Analytics launch, it’s been claimed that many high tech marketers can no longer tell the difference between marketing strategies and channels.
- These difference-blind high tech marketers are the same ones that do not realize that direct responses are not the only valid ROI metric.
“If a tech marketer creates a video and spreads it on Facebook, here is what he is doing”
Read more: https://techcrunch.com/2016/08/07/how-google-analytics-ruined-marketing/?guccounter=1
