Marketing is a crucial aspect for small businesses, even with limited budgets. Brand exposure and customer engagement can be achieved without significant expenditures. In New Zealand, 88% of people search for a product online before purchasing, and 35% use social media for brand research. Therefore, a strong online brand presence is essential. Local community support is also significant, with more than three-quarters of New Zealanders shopping locally each week.
Investing in social media marketing is a cost-effective strategy, especially as 82% of New Zealand’s population uses social media. Platforms such as Facebook, Twitter, Instagram, TikTok, LinkedIn, and Pinterest can be used to engage with the target audience and increase brand exposure. Consistency in posting is key to maintaining audience interest. As businesses gain momentum in social media marketing, the process becomes easier.
Content marketing is another effective strategy that involves producing engaging content containing popular keywords. This attracts potential customers and drives organic traffic to digital platforms. Examples include ‘how-to’ articles that incorporate popular search terms. Content marketing is cost-effective, easy to produce, and likely to be shared on social media, leading to further brand exposure.
Pay-per-click (PPC) advertising is a popular marketing tactic where businesses only pay when someone clicks on their advertisement. Although not always cheap, it allows businesses to target their desired audience and track campaign performance. PPC advertising can promote products or services, boost website traffic, and generate leads.
Engaging with customers is another important strategy. Customers increasingly expect engagement and personalization from companies. Engaging with customers on social media or responding to reviews can boost the brand profile and increase customer loyalty. Quick responses and resolutions to complaints can transform a dissatisfied customer into a potential brand advocate.
Finally, marketing automation tools can manage some marketing tasks, such as managing social media channels and sending targeted emails to customers. These tools can save time and effort for small businesses.
Key Takeaways:
- Small businesses can effectively market their brand and connect with their target audience without significant expenditures, taking advantage of strategies such as social media marketing and content creation.
- Pay-per-click advertising can provide quick results and targeted audience segmentation for small businesses, offering a cheaper alternative to traditional advertising methods like billboards or radio ads.
- Engaging with customers, particularly in resolving complaints, and leveraging marketing automation tools can significantly boost a small business’s brand profile and customer loyalty.
“If you are a small business owner, marketing can be one of the most important aspects of your business. While marketing your brand may seem daunting at first and small marketing budgets can be a challenge, there are many ways that you can get brand exposure and connect with your target market without huge expenditures.”
More details: https://www.smartpay.co.nz/blog/small-business-marketing-beginners-guide-nz/
