Video marketing remains a key strategy with 70% of non-users planning to incorporate it in 2024. Vertical video is expected to dominate due to mobile usage, with platforms like TikTok setting the trend and editing software like CapCut facilitating format conversions. AI is revolutionizing video production, with 75% of video marketers adopting it for efficiency, though there are concerns about authenticity and quality which are crucial for consumer trust.
Optimizing videos for silent playback is essential for accessibility and engagement, with social media platforms offering auto-captioning and customization options. Long-form content is resurging, particularly on platforms like YouTube, where creators can provide in-depth content, challenging short-form video platforms to adapt.
Consumer-centric creation is becoming more important, with brands needing to build immersive experiences for emotional connections, as demonstrated by successful campaigns like the John Lewis Christmas ads. Interactive video is on the rise, with brands like Nike creating engaging, shoppable content. Overall, convenience, authenticity, and personalization are key desires for video marketing, guiding brand strategies for meaningful engagement.
Key Takeaways:
- Vertical video formats are gaining popularity due to the increase in mobile usage and the immersive experience they provide.
- The use of AI in video production is growing among marketers, but there are concerns about the impact on video authenticity and consumer trust.
- Videos are being optimized for silent playback with the use of captions and subtitles to improve accessibility and maintain viewer engagement.
“With mobile users now making up the majority of general web traffic, social media traffic, and video plays, it’s no surprise that vertical video continues to rise in popularity.”
More details: https://www.onedayvideo.co.nz/blog/6-video-marketing-trends-for-2024-you-cant-miss
