The marketing landscape for martial arts schools has changed significantly due to the Covid-19 pandemic, and traditional strategies may no longer be effective. It is crucial for these schools to adapt their plans to meet the new expectations of customers. This article suggests five proven marketing strategies that can help martial arts schools grow in 2022 and beyond.
The first strategy is to enhance the school’s local visibility on Google. The majority of people find martial arts schools by searching ‘Near Me’ on Google. Therefore, having a well-managed and verified Google Business Local Profile is essential. This profile should include correct and matching details across all platforms and plenty of reviews from current customers.
The second strategy is to optimize the school’s website for search engines (SEO). This involves using various techniques to ensure the website appears at the top of search results when potential customers search for relevant keywords. However, due to the complexity and time-consuming nature of SEO, it is recommended to outsource this task to professionals.
The third strategy involves leveraging social media to increase the school’s visibility. Regularly posting engaging content on social media platforms can help attract new members and build a sense of community. This also allows potential customers to get a feel for the school before they visit in person.
Key Takeaways:
- Martial arts schools need to adapt their marketing strategies to the changing landscape brought about by the Covid-19 pandemic, focusing on attracting and retaining members rather than pursuing quick growth schemes.
- Three key strategies for martial arts schools to increase their visibility include optimizing their Google My Business profile for local searches, improving their website’s search engine optimization (SEO), and maintaining a consistent and engaging presence on social media.
- Outsourcing certain tasks, such as SEO optimization, to professionals can be more efficient and effective, allowing school owners to focus on their core business.
“The marketing strategies that used to work for your school might not work in 2022 and beyond because the landscape has completely changed. Your plans need to be adapted, reimagined, or even scrapped entirely to meet the new expectations of today’s customers.”
More details: https://www.tima.com.au/blog/5-marketing-essentials-2022
