Search engine optimization (SEO) is a crucial tool for businesses, driving organic search traffic to their websites. The top organic search results receive a third of all clicks, so a decline in ranking can be harmful to a business. Implementing SEO best practices ensures that web content is visible to as many potential customers as possible, increasing the likelihood of visits converting into sales.
Local SEO is a specific type of SEO that optimizes local business listings for local searches. It includes the business’s address, phone number, local opening times, and exact location. This is particularly useful for businesses seeking to rank for local searches conducted by people in a specific geographical region looking for a business near them. SEO results typically start to show within the first 30 to 60 days, but it’s a long-term strategy and results may not be immediate.
Digital advertising utilizes the internet to send ads to customers online via various websites and social media platforms like Google, Bing, LinkedIn, and Facebook. The cost of managing Google Ads and Social Media Ads depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month, and it scales up to $4,500/month for ad spend over $10,000.
Website redesigns can vary in length depending on the complexity and size of the redesign and whether eCommerce is needed. On average, it takes around 14-18 weeks from the initial design stage to launch. A website might need a redesign if it’s not responsive on all devices, has slow loading speeds, appears outdated, users don’t spend long on the site, sales are stagnant, or the business is undergoing rebranding. However, sometimes minor edits, refreshing content and images, or restructuring the page layout for SEO can boost traffic and sales without the need for a complete rebuild.
Key Takeaways:
- Search engine optimization (SEO) is essential for businesses to drive organic search traffic to their websites, with the top organic search results receiving a third of all clicks.
- Local SEO helps businesses gain visibility in specific geographical regions by optimizing their local business listings, which include address, phone number, local opening times, and exact location.
- Digital advertising uses the internet to reach customers online through various websites and social media platforms like Google, Bing, LinkedIn, and Facebook.
“Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible.”
More details: https://www.smamarketing.net/blog/digital-marketing-for-brick-and-mortar
