Evergreen content is a great way to stand out from the online crowd. Conducting original research may be difficult, but it is unique, excluding and powerful. Another way to attract attention is by collecting stats and designing an infographic around them. Sometimes it is effective to focus on just one shocking stat. Case studies are a great way to show off expertise, including studies of failures as well as successes. Great evergreen content can also be in the form of how-to guides or lists. Finally, consider encyclopedic content, such as writing about the history of a product or composing a “definitive” or “ultimate” guide to something. Whatever you choose, evergreen content requires an investment of time and effort.
Key Takeaways:
- One lasting form of content is called evergreen content, which are content explaining something like a problem or issue in great detail.
- One of the most effective ways to create evergreen content is making your own content, do your own research, or at least collect data and write about your experiences.
- Another key evergreen content is how-to guides. From beginner guides to expert ones, these all help users reach or develop necessary skills while coming back to read your content.
“They can help your audience find tons of information on a subject that interests them, which adds value to your blog.”
Read more: https://copyblogger.com/evergreen-content/
