Businesses often mistakenly believe they are too mundane to generate interesting social media content, but this is far from the truth. The key is to adopt an external perspective, like a goat perched in a tree, doing something that seems ordinary to it but fascinating to others. This shift in viewpoint reveals the unique aspects of a business that outsiders will find intriguing.
Social media is essential for building trust and maintaining visibility with both current and potential customers. It allows businesses to showcase their reliability and personality. Although some business owners may not enjoy the task of social media posting, it is a necessary part of marketing that cannot be ignored.
When it comes to choosing platforms, businesses should focus on the “big five”: Google My Business, Facebook, Instagram, LinkedIn, and YouTube. Selecting the right platforms depends on the target audience and the nature of the business. It’s recommended to concentrate on just two platforms to avoid spreading efforts too thin, unless there’s a larger team to handle more.
Content creation can be categorized into seven main areas: sharing information about the team, answering frequently asked questions, providing useful tips (be the “goat in a tree”), posting fun and light-hearted content, giving behind-the-scenes insights, sharing testimonials and case studies, and occasionally promoting sales. This diverse content strategy helps engage audiences without overwhelming them with promotions.
To manage social media effectively, it’s advisable to schedule posts in advance, brainstorm ideas under each content category, and engage with any responses to build a human connection with the audience. This structured approach ensures consistency and takes the pressure off daily posting, allowing business owners to focus on running their ‘boring’ yet fascinating businesses.
Key Takeaways:
- Businesses should adopt an external perspective to recognize and share the unique aspects of their operations that others may find interesting.
- Social media is essential for building trust and maintaining visibility with customers, requiring regular and consistent engagement even if the platform is not personally enjoyed by the business owner.
- Effective social media strategy for businesses includes selecting the most relevant platforms, creating a variety of content categories, and scheduling posts in advance to ensure consistent communication with the audience.
“Repeat after me ‘there is no such thing as a boring business’.”
More details: https://www.identifymarketing.co.nz/interesting-effective-social-media-boring-businesses/
