YouTube Shorts, introduced in July 2021, are a new feature on the platform offering short-form, vertical videos up to 60 seconds in length. Despite being in their early stages and lacking the advanced creative features of TikTok or Instagram Reels, YouTube Shorts are gaining attention due to the platform’s extensive global reach and integration with Google’s search engine, potentially enhancing SEO for businesses.
For businesses, YouTube Shorts present several advantages, such as the potential for monetization, a lower barrier to entry due to the less polished nature of the content, and a stable hosting environment compared to other platforms that may face bans or security issues. To effectively use YouTube Shorts for marketing, businesses should focus on visually engaging content, use them to tease longer videos or other initiatives, capitalize on trending topics, and optimize for search and clicks.
Experimentation is key when it comes to YouTube Shorts. Businesses are encouraged to try different topics and styles to see what resonates with their audience. By analyzing performance data such as views, watch time, and engagement, companies can refine their approach to maximize the benefits of using YouTube Shorts in their marketing strategy.
Key Takeaways:
- YouTube Shorts provide businesses with a significant opportunity to reach a global audience and improve search engine visibility due to YouTube’s large user base and Google’s search integration.
- Shorts feature a low production barrier, allowing businesses to create engaging content quickly and affordably, making it an accessible marketing tool for companies of all sizes.
- As a stable and well-established platform, YouTube offers a secure environment for hosting short-form videos, which is especially important given the uncertainty of other platforms’ longevity.
“Short-form video is nothing to scoff at. In fact, according to Sprout Social, consumers find short-form video 2.5 times more engaging than long-form video, making it a powerful asset to any marketing strategy.”
More details: https://www.impactplus.com/blog/tips-youtube-shorts-for-business
