Becca Sawyer, TikTok’s global head of SMBs, revealed that the platform is highly recommended by small business owners for digital marketing, surpassing other social media sites. TikTok’s success for small businesses is attributed to its ability to foster personal connections with customers, create niche communities, and enhance discoverability through its search function. These aspects make it easier for small businesses to reach their target audience.
Authenticity is crucial for small business success on TikTok. Users value genuine content, which can range from behind-the-scenes footage to customer interviews. Additionally, businesses can grow their presence through TikTok’s advertising tools, which have proven to be effective, with a significant number of users likely to make purchases on the app. TikTok’s video ads have a substantial impact compared to banner ads, indicating a potential opportunity for small businesses to tap into a new customer base.
Key Takeaways:
- TikTok is highly regarded among small business owners for its effectiveness in digital marketing, surpassing other major social media platforms.
- Small businesses find TikTok advantageous for building customer relationships and being easily discoverable through its search feature.
- Authenticity in content creation is crucial for small businesses to engage and grow their audience on TikTok.
“Because of the positive word-of-mouth from other small business owners who were sharing how effective the platform was for their own small businesses.”
More details: https://www.usatoday.com/story/money/2022/09/18/why-your-small-business-needs-tiktok/10383223002/
