Digital marketing is a crucial part of local business growth, but many businesses struggle to maintain consistency or come up with new ideas. Effective digital marketing involves a combination of search engine optimization, pay-per-click marketing, content marketing, social media advertising, and more. This guide provides local marketing suggestions and tips in six categories: Local Facebook and Google advertising, local listings and review sites, local SEO, social media marketing, email marketing, and community-based marketing.
Despite often having a small budget, small businesses can benefit greatly from online advertising due to its advanced targeting capabilities. It can be a cost-effective way to gain exposure for your local business, provided it is done correctly. Google Ads, for example, can target potential customers in your local area specifically with pay-per-click ads. Running Google Ads can lead to a higher volume of inquiries, increased sales, improved brand awareness and recognition, which can lead to referrals and sales in the future.
Another effective strategy is setting up detailed radius location targeting in Google Ads. This involves creating locations around your store, collecting data, and setting location bid adjustments. This strategy uses data to make decisions, which can lead to significant improvements in your Google Ads performance. Location bid adjustments are the percentage you would like to adjust your bids for a given location. This can be done by using the formula: Location Conversion Rate / Average Conversion Rate – 1 = Bid Adjustment.
Key Takeaways:
- Effective digital marketing strategies for local businesses can incorporate a blend of search engine optimization, pay-per-click marketing, content marketing, and social media advertising, among others.
- Local businesses can utilize a variety of marketing strategies, including local Facebook and Google advertising, local listings and review sites, local SEO, social media marketing, email marketing, and community-based marketing.
- Google Ads can be a cost-effective way for small businesses to gain exposure, with benefits including a higher volume of inquiries, increased sales, and improved brand awareness and recognition.
“Local business owners know digital marketing is critical. Unfortunately, many don’t sustain growth because they cannot maintain consistency or because they run out of ideas. The good news is, effective digital marketing is a beautiful mix of search engine optimization, pay-per-click marketing, content marketing, social media advertising, and more.”
More details: https://www.wordstream.com/blog/ws/2020/12/15/local-marketing-ideas
