Promoting a small business is crucial to its success. However, the competition for customer attention is fierce, with large brands and changing social media algorithms making it difficult for smaller enterprises to stand out. Despite these challenges, there are several creative and cost-effective marketing strategies that small businesses can employ.
These strategies include hosting social media competitions, sharing user-generated content, producing video tutorials, jumping on trending topics, partnering with other small businesses, giving quirky product recommendations, collecting customer feedback, entering local awards, attending local events, selling mystery boxes, creating SEO-optimized content, and selling gift cards.
Social media competitions are a popular marketing strategy, as people are naturally drawn to the prospect of winning free stuff. Businesses can host competitions that encourage followers to like, comment, share, and tag friends in posts, thereby boosting reach. Influencer partnerships can also be beneficial, as influencers have dedicated followings who trust their recommendations, potentially leading to increased brand awareness and sales.
User-generated content is another effective marketing tool, with 79% of shoppers saying it significantly impacts their purchasing decisions. Businesses can incentivize customers to share photos, videos, and testimonials of them using their products, creating a library of high-quality user-generated content that can convince potential customers to buy.
Other strategies like producing video tutorials, jumping on trending topics, and creating SEO-optimized content can also help small businesses stand out and reach their target audience. Overall, these creative and low-cost marketing ideas can help small businesses thrive in a competitive market.
Key Takeaways:
- Promoting a small business is crucial for its success, but it can be challenging due to the high cost of advertising and changes in social media algorithms.
- Despite these challenges, small businesses can stand out by being creative in their marketing strategies, such as hosting social media competitions, sharing user-generated content, and producing video tutorials.
- Other effective marketing strategies for small businesses include partnering with other businesses, collecting customer feedback, attending local events, and creating SEO-optimized content.
“To get you started, this guide shares 17 creative marketing ideas we’ve seen from independent brands that are totally free (or very low cost) to replicate.”
More details: https://www.shopify.com/nz/blog/marketing-ideas
