Small businesses and startups often focus their marketing efforts on local audiences. To effectively reach these audiences, businesses need to employ a local marketing strategy that targets specific audience segments. This approach can help drive up business in the local area and once a reliable local audience is established, businesses can then expand their marketing efforts.
One of the key strategies for local marketing is localizing SEO. This involves taking broader SEO practices and tailoring them to improve website ranking in local searches. Tasks to achieve this include working on meta tags, building a local landing page for every business location, creating a Google Business listing, writing content that appeals to the local audience, and ensuring the website is mobile-friendly.
Meta tags, including title tags and meta descriptions, should include local keywords to help improve local search rankings. If a business has multiple locations, each should have a unique landing page with original content. A Google Business listing can also enhance local SEO efforts, particularly if the business owner claims the listing and ensures the accuracy of the information.
Creating content that appeals to the local audience is another effective strategy. This could involve writing about local restaurants, hotels, or other points of interest. Lastly, with the increasing number of smartphone users, it’s crucial for businesses to have a mobile-friendly website to ensure accessibility for all users.
Another local marketing strategy is to get listed on more local directories. This can increase the visibility of the business and help reach more local customers.
Key Takeaways:
- Small businesses and startups can benefit from focusing their marketing strategies on their local area before expanding their reach.
- Local SEO practices, such as optimizing meta tags and creating a Google Business listing, can improve a business’s ranking in local search results.
- Creating a mobile-friendly website is essential as the majority of people access websites through their smartphones.
“Small businesses and startups often don’t want to reach the world but merely their local audiences. To do that, you need a local marketing strategy that hyper-focuses on the local area. You’ll create targeted campaigns your audience segments will react to, which should drive up your business in the neighborhood.”
More details: https://www.engagebay.com/blog/local-marketing-ideas/
