Small businesses can leverage a variety of marketing strategies to expand their reach, many of which are cost-effective or even free. For instance, they can develop an email marketing plan offering bonus content and discounts to encourage customer sign-ups. They can also create multiple business accounts on major social media platforms to promote content and engage with customers. Tagging relevant brands and influencers in posts can broaden their reach, and using a variety of hashtags can attract more attention to their products or services.
Embracing local SEO is another cost-effective strategy, as is creating a Google Business account to highlight the business on Google Maps and in local searches. Publishing shareable content, such as data-rich infographics or helpful guides and videos, can encourage customers to share the content on their own feeds. Forming partnerships with related businesses can provide access to each other’s customer bases, and applying for industry awards can boost credibility and reach. Lastly, businesses can take advantage of free ad credits offered by platforms like Google Ads and Facebook.
For a small investment, businesses can further expand their reach by attending industry networking events, hosting competitions with prizes for loyal customers, and sponsoring local events or influencers. Hosting instructive webinars is another effective strategy, which can be promoted across all social media platforms and tied in with a giveaway.
Key Takeaways:
- Small businesses can maximize their marketing efforts through various strategies, including social media engagement, developing an email marketing plan, and forming partnerships with other companies.
- Free marketing strategies for small businesses can include the use of hashtags on social media, embracing local SEO, creating a Google Business account, and publishing shareable content.
- Investing in business marketing strategies such as attending industry networking events, hosting giveaways, sponsoring local events or influencers, and hosting webinars can lead to significant growth and expansion for a small business.
“Small businesses have to make the very most of their business marketing ideas, and thankfully there are many ways to do just that. From maximising social media use to forming partnerships with other companies and brand ambassadors, there are lots of creative business ideas to expand the reach of your business.”
More details: https://gocardless.com/guides/posts/best-small-business-marketing-ideas/
