The digital era has transformed the way people find construction companies to work with. A significant 86% of people now use the internet to find local businesses, making an online presence crucial for modern construction companies looking for new clients. Here are seven strategies for effective online marketing of a construction company:
Firstly, building a mobile-friendly website is essential as over 50% of internet traffic now comes from mobile devices. Google also prioritizes mobile versions of websites when indexing and ranking them. To avoid losing potential leads due to a poorly functioning or unprofessional looking website on mobile devices, businesses should use responsive design which adjusts according to the screen size.
Secondly, creating an informative blog can be extremely valuable. This can provide customers with helpful information and generate new leads for the business. Blog topics should be tailored to what potential clients would want to know when deciding to work with a construction company. A blog can serve as a valuable resource for potential clients conducting research before starting a construction project. Including calls to action in blog posts can encourage readers to contact the company or take another desired action.
Thirdly, creating helpful video content is also recommended. Around 90% of people say videos help them make purchase decisions. Videos can keep the audience engaged on the site, with people spending 88% more time on pages that have a video. This can increase dwell time on the site and improve the site’s ranking in search results. Videos can cover a range of construction-related topics, such as tips for planning construction projects, information about the business, updates about current projects, or even a time-lapse video of a project.
Fourthly, claiming and optimizing the Google Business Profile listing is a crucial tactic. When people search for construction-related businesses in their area, they see a list of local businesses in a map pack at the top of the search results. Claiming and optimizing the Google Business Profile listing can help a construction company appear in these local search results.
Key Takeaways:
- The majority of people are using the internet to find local construction companies, highlighting the importance of online presence for these businesses.
- Having a mobile-friendly website is crucial for construction companies as more than half of internet traffic comes from mobile devices and Google prioritizes mobile versions of websites in its indexing and ranking.
- Creating informative blogs and helpful video content can be extremely beneficial in marketing a construction business online as it can provide valuable information to potential clients and generate new leads for the business.
“The ways people find construction companies to work with are changing. While referrals still play an important role, 86% of people rely on the Internet to find local companies. Establishing an online presence is one of the best ways for modern construction companies to find new clients.”
More details: https://www.webfx.com/industries/home-repair/construction/how-to-market-construction-business/
