Storytelling is an important strategy that marketers should use in their brand awareness programs. It is a great way to explain what your business is about, and how your company got to where it is today. Ancient stories and archetypes can be a great source for successful storytelling in today’s world. For example, stories or quest or overcoming the mythical beasts have an underlying theme of an underdog rising to the throne. Other stories deal with a rise to riches, voyage to an unknown land with a triumphant return.
Key Takeaways:
- The art of storytelling is both ancient and worldwide. It aids us in our quest to find sense in our lives and in our environment.
- The medium changes overtime. Stories that were once told aloud, around fireplaces, are now told digitally.
- Stories have been told aloud, in written form, via dance and pictures, through cinema and television.
“And adjusting storytelling to new habits, new market demands, and new media is not optional.”
Read more: https://contentmarketinginstitute.com/2014/09/ancient-archetypes-brand-storytelling-should-use/
