Facebook’s News Feed was once a place where a widely shared link could receive astronomical attention. However, News Feed traffic soon faded. Search engine optimization (SEO) was highly important when Google was king, but then Facebook eclipsed Google in terms of web traffic. Facebook-optimized content (and socially-optimized content in general) was overtly emotional, exaggerated and often annoying. In contrast, SEO content is more mechanical, sometimes awkward, but frequently informative. Social content manipulates people; SEO manipulates search engine robots. But SEO at least forces publishers to try to provide relevant information to readers. For better, reliance on Facebook as a traffic source is now in decline.
Key Takeaways:
- When Facebook eclipsed Google, exaggerated emotionalism supplanted search engine optimization.
- Social-optimized content’s heavy-handedness can be artificial, untrustworthy, and just plain annoying.
- SEO forces publishers to provide information that their readers find relevant.
“SEO content, on the other hand, dispenses with the emotional in favor of the mechanical.”
Read more: https://nymag.com/intelligencer/2018/08/seo-is-back-thank-god.html
