Sometimes, simple redesign and revamp of your website can greatly improve the amount of traffic you receive, and even more importantly, can give a significant boost to conversion ratio. We have done that to our website and then monitored the data in order to assess the effect. Primarily, we focused on experience customer goes through when visiting the site, as we found that previous interface was not user friendly and somewhat confusing. Before we implemented the changes, we’ve done some experimenting to ensure we were doing the right thing.
Key Takeaways:
- HubSpot.com suffered from Design Debt: it performed well, but elements were disjointed and inconsistent.
- Proof of concept was achieved through a live minimum viable product launch that beat the control in conversions.
- For the aesthetics of the design, we accounted for the preferences of the users rather than the stakeholders.
“Experiment results shouldn’t live in isolation; they need to be distributed across teams and designs”
Read more: https://blog.hubspot.com/marketing/hubspot-redesign
