Perhaps you noticed that our blogs went through a significant change over the summer. Our intent was to make the change truly substantial, and not just cosmetic and meaningless. We’ve done this by utilizing clusters and we also redesigned the homepages, videos with help content and simplified tweeting options. In order to do this, a lot has been done in the background. The infrastructure was reorganized in a way that has posts now grouped by the topic, which are related.
Key Takeaways:
- The topic cluster model organizes blog posts into topic areas, with each anchored by one webpage.
- We identified a pillar page and looked for content gaps and duplication.
- The team removed all internal hyperlinks, then created new links within the topic clusters.
“We revamped blog.hubspot.com from the inside, out with the help of topic clusters.”
Read more: https://blog.hubspot.com/marketing/pillar-cluster-model-transform-blog