back to top
Tuesday, May 28, 2024
HomeSummaryHow to Put AI to Work for Your Small Business - NerdWallet

How to Put AI to Work for Your Small Business – NerdWallet

Artificial intelligence (AI) offers a range of tools that can significantly benefit small businesses by automating tasks like writing marketing copy or emails, thus saving time and money. Entrepreneurs like Derek Pando of Beeloo and Lakesha Cole of She PR have successfully integrated AI into their operations, feeling as though they’ve effectively expanded their teams without additional costs.

To effectively use AI, it’s essential to provide clear and precise prompts, especially ones tailored to your specific industry. This may involve some upfront work, such as researching prompt guides or logging successful prompts for future reference. Over time, this can greatly enhance productivity, as demonstrated by Joe Karasin, who saves hours weekly using AI for research. However, he emphasizes the need to check AI-sourced information for accuracy.

AI can also serve as a marketing assistant, helping to condense blog posts into social media content or suggesting headlines. Giving AI chatbots tone prompts can ensure they match the desired voice for posts. Despite these advantages, it’s crucial to use AI selectively and maintain transparency about its use to preserve the personal connection and trust that small businesses have with their clients, as highlighted by Pando’s practice of disclosing Beeloo’s AI policy on their website.

Key Takeaways:

  • Small businesses can save significant time and money by automating tasks such as marketing copywriting, spreadsheet creation, and email composition with AI tools.
  • AI chatbots can enhance productivity by handling repetitive tasks, but they require clear, industry-specific prompts to deliver accurate results.
  • Using AI as a marketing assistant can streamline content creation, but businesses should maintain transparency about their use of AI to preserve customer trust.

“I’m very confident that something that you do right now is easily automated by AI if you’re running a small business, whether that’s writing marketing copy or building something in Excel or writing an email you don’t know how to word,” says Derek Pando, founder of Beeloo, an online business that creates printable activities for kids.”

More details: https://www.nerdwallet.com/article/small-business/ai-for-small-business

Keep exploring...

8 Amazing Sales Funnel Examples That Boost Conversions | AdRoll Blog

There are many different examples in the past where a sales funnel has helped boost conversions. There are many steps in a...

How To Use Reciprocity In Marketing (+10 Killer Examples)

The reciprocity principle has been around for millions of years and can be implemented into marketing. By offering something to potential customers first, you...

Related Articles

13 Marketing Trends and Strategies for 2024 – Asana

Marketing is in a constant state of flux, and 2024 is shaping up to...

The Top 5 Marketing Challenges Expected Globally in 2024, And How to Overcome Them [Data + Expert Tips]

The year 2023 witnessed significant advancements in AI, altering the...

2024 Digital Marketing Trends shaping the Future of Marketing | Smart Insights

Digital marketing is rapidly evolving, with new technologies like Open...

How Generative AI Tames Marketing Complexity | GrowthLoop Blog

Marketing is becoming increasingly complex with the rise of numerous digital channels and the...

6 Video Marketing Trends for 2024 You Can’t Miss! – ODV

Video marketing remains a key strategy...

5 Ways AI Is Revolutionizing Digital Marketing

Artificial intelligence (AI) is revolutionizing the marketing industry by offering...

How to Use AI in Digital Marketing: The Ultimate Guide 2023

In the digital marketing landscape, Artificial Intelligence (AI) has become...