When it comes to digital marketing world, one of the pillars of strategic plan is content. It has to be engaging, unique and relevant, and your prospective audience will expect it to be published relatively regularly. Marketers following newest trends know that the goal nowadays is to create content significantly better than your competition, as this can really make your brand stand out. This is easier said than done, because there is saturation and overload of content in the digital world of today.
Key Takeaways:
- 10x content is not at all easy to create. This is because 10x content, by definition, is 10 times better than the already highest ranking result for any given keyword.
- 10x content must have emotional resonance. Visitors must feel a strong and positive emotional response to the content.
- Great 10x content must be deemed trustworthy. It must stand out as different from the already oft-seen content on the net, and it must solve a notable user problem.
“Rand Fishkin talks about how you can develop your own 10x content to help your brand stand out.”