7 reasons your brand should use short form video content — The Attention Agency

Short form video content, typically 30 seconds or less, has become a dominant force in social media engagement, with platforms like TikTok and Instagram Reels spearheading the trend. This type of content is crucial for brands to stay competitive as it caters to the decreasing attention spans of audiences, especially since users are more likely to engage with quick and visually appealing videos.

Statistics reveal that a significant portion of millennials consume short form videos daily, with the average UK TikTok user spending 66 minutes on the platform each day. For marketers, video has proven to be the most effective content type for boosting visibility and engagement, with a higher likelihood of click-throughs and overall reach compared to other formats. Explainer videos, in particular, have demonstrated high conversion rates, with many consumers making purchases after watching.

Moreover, videos add a personal touch to brand communication, fostering trust and authenticity through real people’s testimonials and behind-the-scenes glimpses. Beyond social media, video content also enhances a website’s search engine optimization (SEO), with targeted videos contributing to improved Google rankings.

Finally, the impact of short form videos on sales is tangible, with 80% of marketers reporting increased sales after incorporating video into their strategies. Brands are encouraged to repurpose existing videos into shorter clips for social media and to take advantage of paid promotions on these platforms to maximize reach and engagement.